I embarked on this personal project about Datalounge a few months ago and have worked on it off and on for a while, but over the last few weeks, have been asking myself what, exactly, the point of all this is. While I know this is going to sound like a tin-foil hat kind of thing to say, I believe there's something going on behind the scenes that would likely explain the decline of the forum, yet we are, of course, never going to know what it is.
Plainly put, Datalounge is awash in bigots, and there is no moderation to speak of, allowing misinformation, propaganda, trolling, and hate speech to flourish. In the past, certain words would be blocked from use completely; these days, the only word that is blocked is a troll's real name. The owners of Datalounge aren't doing even the bare minimum of moderation, and the site has turned into a veritable pit.
To illustrate, I spent about 15 minutes looking for examples of the kind of everyday hate speech found on DL, and quickly came up with over a dozen:
Sometimes these trolls get a redtag, but it's very rare. For example, here is one particularly bad troll. Note the date of 30 September 2022:
This troll, however, did not get banned and redtagged until at least April of 2023, meaning the troll was allowed free reign to post for several months, at the very least. Note the date of 18 April 2023 on the post below, meaning Troll #6045 was posting for at least seven months between the post above and this one, written about Ralph Yarl, the teen who was shot by a homeowner when the teen went to the wrong house to pick up his brothers:
Further, if you're not a member of Datalounge and not logged in, you won't see a redtag at all, or any indication that the post had been moderated. Here's what the above post looks like when you're logged out:
You can test for yourself: the thread is here, and when it inevitably gets deleted, you can find the archive here. Look at it both when you're logged in and when you're logged out.
This means that any moderation DL does is only for members; the general public reading the thread will see the slurs, misinformation, and troll posts as originally posted.
DL is only using an ineffective, cosmetic form of moderation to fool their own members.
Another example: Datalounge also used to block links to particularly grotesque websites, but that disappeared years ago, about the same time the word filters disappeared. Now, there are two sites they supposedly "ban," The Independent UK and the Daily Mail. However, all posted links to both of those "banned" websites still work. All DL does is insert an automatic text in the post that says, in a roundabout way, "don't click on this link," but the link is still viable.
Since DL did used to ban links -- and in fact banned links to CNN for a while, supposedly for technical reasons -- it's almost certain that they could block these links if they wanted to, but have chosen not to. Again, they have chosen a cosmetic "solution" of making it look like the link is banned, but it is not.
There's one other thing I would like to note about Datalounge which, on the surface, may not seem related, but I believe it is: They apparently still host advertising for companies that went out of business years ago. As I was doing research for this blog, I discovered people claiming that on some browsers, ads for a company that went out of business years ago were still showing up, apparently having been hard-coded into the website. (The threads where this was mentioned were deleted, of course, but there's an old mention of it here, archived here. That thread is worth reading to see how users were reacting to the fact that, in 2021, during Primetime, the lack of trolls was noticeable. Note however, that as of the end of 2022, it became obvious that the trolls were now paying members.)
I did a little investigating and found that it was true, on the Chrome browser, RealJock ads were still hardcoded into Datalounge as of April 2023, though the company went out of business in 2021.
The point in all this is that clearly, the people who run Datalounge do not care about its public image, nor do they want or even need advertising dollars.
This seems odd to me, given that at least two of the owners of Datalounge are very publicly liberal, having co-authored books about how bad George W. Bush and Trump had been as presidents, appeared in social diaries at liberal events, and publicly endorsed liberal political candidates.
Further, the only people who work at Mediapolis are the four owners. There are no employees who could be making these mistakes or decisions, it's only the owners who are behind Datalounge and how it operates.
After the dotcom crash of 2000–2001 and the events of 9/11, [the four owners of] Mediapolis took the decidedly un-billionaire-like decision to scale the company down from seventeen employees to just the four of them.
This information is public, but I'm not going to link to it or name any of the company's four owners.